Handbook on Ethics and Marketing
Show Less

Handbook on Ethics and Marketing

Edited by Alexander Nill

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 13: Corporate social responsibility: individual, institutional and systemic perspectives

Thomas Beschorner, Thomas Hajduk and Christoph Schank


Who talks about sustainability should not be silent about the role of the economy. This slightly ironic phrase directs our attention to one central aspect in the debate on sustainability: the economy’s contribution to sustainable development. As a system that enables us to fulfill our material needs by efficiently making use of scarce resources, the economy pervades a wide range of social and environmental aspects of our lives. The economy is the basis for any kind of material and immaterial wealth, and all human activities depend upon it. The economy is a fundamental basis of our culture, and that is what connects it to the concept of sustainability: while the economy supplies us with the necessary material resources of the present, sustainability tries to ensure that these resources are still going to be available in the future. Even though the economy and sustainability are highly interconnected, they are often seen as antonyms. To a certain extent this is a problem arising from the critical role played by the most visible actors in any market economy: companies, especially large enterprises. Many people interpret corporate action as the main reason why our current economy seems to be unsustainable.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.