Edited by Ronald Paul Hill and Ryan Langan
Chapter 4: Organizational congruence with socially responsible behaviors
Congruence between an organization and socially responsible behaviors is a major factor affecting the sustainability of such behaviors (e.g. Austin 2000; Berger et al. 2004, 2007; Drumwright 1994, 1996). When there is greater congruence, the socially responsible behaviors are more likely to be cultivated, sustained and augmented over time. When there is little or no congruence, the socially responsible behaviors, if they are initiated at all, are unlikely to take root and flourish. The purpose of this chapter is to explore a variety of factors that increase or reduce congruence and that can prompt an organization to migrate from lesser to greater congruence with socially responsible behaviors.
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