Pillars of the Future Global Economy
Edited by Filip De Beule and Ysabel Nauwelaerts
Chapter 6: The effect of export promotion programs on export satisfaction: a study in the Flemish design sector
In this chapter we investigate the export performance satisfaction of Flemish creative SMEs from a resource-based view. We focus on the effects of support actions by a governmental organization, taking into account the effects of internal firm resources. The creative industry represents a growing industry in Flanders: the growth rate of employment and added value is double compared to the total industry. Today’s consumers are looking for diversification and new impulses which are often provided by the creative industries (Maenhout et al., 2006). To define the creative industry in Flanders we used the study of Maenhout et al. (2006) that also relies on the definition of the creative industry established by Rutten et al. (2004).
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.