Handbook of Research on Entrepreneurship and Creativity
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Handbook of Research on Entrepreneurship and Creativity

Edited by Rolf Sternberg and Gerhard Krauss

This Handbook focuses on the interdependent relationship between entrepreneurship and creativity. This relationship is analysed from the perspective of different disciplines, including economic geography, sociology, education, economics, psychology, and also in different spatial contexts.
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Chapter 13: The role of education in enterprising creativity

Andy Penaluna, Kathryn Penaluna and Ivan Diego


Across the globe creativity is viewed as a key component of entrepreneurship (Manimala 2009; UNCTAD-MYM 2011; Wang 2011; World Economic Forum 2009). The challenge for educators across the curriculum is to enhance their learners' capacity to gain the skills, knowledge and personal attributes needed to apply creative ideas and innovations to practical situations (Rae et al. 2010). Creative outputs are dependent on the development of divergent thinking strategies; ways of assisting enlightenment through the production of as many alternative solutions as possible (Gardner 1982; Gomez 2007), which subsequently develop the capacity to make new connections and associations (Schumpeter 1934). This research is based on an extended literature review encompassing government and policy reports, entrepreneurship and creativity literature, and recent developments in cognitive neurology, specifically those related to 'Neuroscience'. These are compared and contrasted to empirical evidence from pedagogic approaches from the creative industries.

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