Transforming Higher Education
AbstractWith a competitive higher education sector, and students forced to pay more for their education, it is inevitable that students, their parents and other stakeholders will begin to view universities as providers and students as consumers. In this chapter we examine the metaphor of student as consumer and how this affects the staff/student relationship. We also discuss the importance of customer satisfaction as a metric for assisting universities to become more competitive, and how increasing customer/student satisfaction can lead to significant benefits for universities.
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