Positioning, Penetrating, Promoting
Edited by Karin Berglund, Bengt Johannisson and Birgitta Schwartz
Chapter 2: Sectoral intertwining at the grass root level
When we moved to the village, it was 70 km/h when you drove through. And our kids were small. We asked: ‘Did anyone talk to the municipal office about this speed limit?’ And people said: ‘No, it wouldn’t make any difference’, but me and my wife, we wrote a letter and then it was 50. I think that is entrepreneurship, doing what others say doesn’t work. The societal entrepreneur was born and bred in a business family in a rural area. He is currently CEO in the family’s real estate company with about 1000 apartments and also engaged in the family’s car firm. The evening before the interview he had been to a board meeting with the association for business owners; he is on the board of the game preservation area and the hunting and shooting club and, last but not least, he is the chairman of Puls, a social labour market organization. The aim of Puls is to rehabilitate and integrate people through activities and jobs. The social insurance agency and the county council are its main funders.
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