Positioning, Penetrating, Promoting
Edited by Karin Berglund, Bengt Johannisson and Birgitta Schwartz
Chapter 5: Small business promotion and intermediating as societal entrepreneurship
Closer-to-Companies is both a new venture and a stand-alone working method for starting a dialogue between the municipality, small businesses, the Swedish Public Employment Service, and others. The idea is to facilitate growth and more jobs. We create personal contacts by visiting entrepreneurs in Norrköping and discuss the business situation and growth prospects. Your task will be to conduct a dialogue about opportunities and obstacles. You will simultaneously capture and analyze various support needs that you then pass on to the ‘providers’ that will be of assistance to the business. This also means keeping in touch with the ‘providers’ and reconciling the fulfilment of support. In doing this you will be cooperating with the Swedish Public Employment Service. Together we will develop the Closer-to-Companies working model. The text above is an excerpt from the advertisement made by the Swedish municipality Norrköping (130,000 inhabitants) to recruit staff who could function as an intermediary between the municipality, the Swedish Public Employment Service and the small business community within the municipality.
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