Markets, Strategies, and Rivalries
- New Horizons in International Business series
Edited by Jens Gammelgaard and Christoph Dörrenbächer
This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies.
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