Handbook of Entrepreneurial Cognition
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Handbook of Entrepreneurial Cognition

Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers seeking to better understand and/or participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be an invaluable and time-saving companion in their research.
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Chapter 2: Linking achievement motivation to intentions, goals and entrepreneurial behaviors

Alan L. Carsrud and Malin Brännback


This chapter builds on previous work on entrepreneurial intentions and achievement motivation within the context of goal setting to show how these cognitions subsequently impact entrepreneurial behaviors. This chapter, like Carsrud and Brannback (2011) and Carsrud et al. (2009), should not be considered a comprehensive review of the literature on motivation, intentions, goal setting or other entrepreneurial behaviors. It is rather our attempt to provide potential models linking cognitive factors such as intentions and motivations to subsequent behaviors such as goal setting. In addition, we discuss how such behaviors can then have reciprocal impacts on cognitive and motivational processes that in turn affect future behaviors.

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