Handbook of Entrepreneurial Cognition
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Handbook of Entrepreneurial Cognition

Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers seeking to better understand and/or participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be an invaluable and time-saving companion in their research.
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Chapter 3: Toward a taxonomy of entrepreneurs’ behaviour

Barbara Bird


This chapter posits that one of the most important outcomes of entrepreneurs’ socially situated cognition is concrete behavior to exploit opportunity through creation of a venture. By looking at cognition’s most immediate observable concrete outcomes, research advances beyond the ‘merely mental.’ Such behavior itself becomes a social context for new cognition and new behavior. The chapter addresses two reasons why the behavior of entrepreneurs is under-researched and describes the broad domain of entrepreneurial behavior, which at times muddies the water about behavior. Recommendations are offered to create a taxonomy of ‘basic’ levels of entrepreneurs’ behavior and observational and psychometric measurement methods are addressed. A call is made to build research that uses the same measures across studies and over time to enable true situational theories of entrepreneurs’ behavior.

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