Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng
Chapter 3: Toward a taxonomy of entrepreneurs’ behaviour
This chapter posits that one of the most important outcomes of entrepreneurs’ socially situated cognition is concrete behavior to exploit opportunity through creation of a venture. By looking at cognition’s most immediate observable concrete outcomes, research advances beyond the ‘merely mental.’ Such behavior itself becomes a social context for new cognition and new behavior. The chapter addresses two reasons why the behavior of entrepreneurs is under-researched and describes the broad domain of entrepreneurial behavior, which at times muddies the water about behavior. Recommendations are offered to create a taxonomy of ‘basic’ levels of entrepreneurs’ behavior and observational and psychometric measurement methods are addressed. A call is made to build research that uses the same measures across studies and over time to enable true situational theories of entrepreneurs’ behavior.
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