Handbook of Entrepreneurial Cognition
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Handbook of Entrepreneurial Cognition

Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers seeking to better understand and/or participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be an invaluable and time-saving companion in their research.
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Chapter 4: Entrepreneurial self-regulation: consciousness and cognition

Brandon Randolph-Seng, Wallace A. Williams and Mario Hayek


Entrepreneurial intentions involve both conscious and non-conscious cognitive processes. While the understanding of the relationship between these processes has made great strides in the social cognition literature, it has been relatively neglected in the entrepreneurship domain. Therefore, the purpose of this chapter is to introduce entrepreneurial cognition researchers to the area of non-conscious cognition from the broader social cognition literature and integrate this literature with research done in entrepreneurial intentions and intuition. In doing so, we introduce the concept of entrepreneurial self-regulation as the explanatory mechanism between conscious and non-conscious cognitive processes in the entrepreneurial domain. We conclude with a brief review of methods from social cognition research in order to help advance research in the area of non-conscious entrepreneurial cognition.

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