Handbook of Entrepreneurial Cognition
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Handbook of Entrepreneurial Cognition

Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers seeking to better understand and/or participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be an invaluable and time-saving companion in their research.
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Chapter 6: Exploring the affective and cognitive dynamics of entrepreneurship across time and planes of influence

Denis A. Grégoire


Whether from an economic or psychological perspective, scholars have long advocated the benefits of studying the drivers of entrepreneurial action from entrepreneurs’ own standpoint (Carland, Hoy and Carland, 1988 versus Gartner, 1988; Kirzner, 1997; Neergaard and Ulhoi, 2007). Echoing a series of developments that shook the social sciences from the 1950s onward (Bishop, 2005; Gardner, 1985), entrepreneurship researchers eventually began to consider the influence of entrepreneurs’ mental representations, abilities and other affective and cognitive resources. From Comegys’ (1976) early focus on cognitive dissonance or Busenitz and Barney’s (1997) study of entrepreneurs’ decision heuristics to a series of monographs and special issues calling attention to the potential contributions of research on affect and cognition (e.g., Baron, 2004, 2008; Cardon, Foo, Shepherd and Wiklund, 2012; Katz and Shepherd, 2003; Krueger, 2003; Mitchell et al., 2002a, 2004, 2007), an increasing number of studies have appeared on the influence of thoughts, emotions and other affective and cognitive forces on entrepreneurship (cf. Forbes, 1999 versus Gregoire, Corbett and McMullen, 2011).

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