Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng
Chapter 9: Entrepreneurial cognition and social cognitive neuroscience
By offering an alternative to behavioral research methods, neuroscience has transformed cognitive psychology, social psychology, behavioural economics and other disciplines from which entrepreneurial cognition research regularly draws for theoretical insight. In this chapter we examine the potential of neuroscience methods, particularly from cognitive and social cognitive neuroscience, to explain the entrepreneurial phenomenon of forming and successfully implementing opportunity beliefs. After a primer on brain anatomy and neuroscience methods, we partition the entrepreneurial cognition literature into four distinct explanations of the formation and successful implementation of opportunity beliefs and identify the emergence of a fifth explanation that points to the future of neuroscience research. We then review relevant neuroscience literature that could further scholarly understanding of each perspective, and conclude with some general observations about entrepreneurial cognition made possible as a result of this application.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.