Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng
Chapter 11: How language shapes thought: new vistas for entrepreneurship research
Entrepreneurial cognition research, reflecting classic assumptions within cognitive science more generally, has traditionally conceptualized cognition as static, disembodied and individual. In this chapter, we outline a more dynamic, embodied and social perspective of entrepreneurial cognition. This perspective focuses in particular on the formative role of language in shaping the ideas of entrepreneurs and their attempts to gain a broader understanding and recognition of a new venture from relevant stakeholders and resource providers. We describe the theoretical underpinnings of this approach, conceptualize key constructs and outline a number of emergent areas for future research.
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