Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng
Chapter 12: Thinking big from the start: entrepreneurial growth cognitions
It is argued that the predominant cognitive perspective among entrepreneurs and related stakeholders is to focus on start-ups and that this mental representation affects the development of the high-and rapid-growth ventures that policy makers hope for their programs and regions. With a desire in most localities to drive economic growth, we need to think differently about venture growth at inception. An argument is made here for a research agenda that focuses on cognition as one way to make this happen. This chapter develops the concept of ‘entrepreneurial growth cognitions’ – the mental representations of how we develop rapid-, big-growth-oriented firms right from the start – as a mechanism for stimulating scholars to investigate this nascent and fruitful area of research. The chapter shows why this line of inquiry is important for both scholars and practitioners, and provides examples of methodological approaches, sample designs and research questions.
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