Handbook of Entrepreneurial Cognition
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Handbook of Entrepreneurial Cognition

Edited by J. Robert Mitchell, Ronald K. Mitchell and Brandon Randolph-Seng

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers seeking to better understand and/or participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be an invaluable and time-saving companion in their research.
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Chapter 12: Thinking big from the start: entrepreneurial growth cognitions

Andrew C. Corbett


It is argued that the predominant cognitive perspective among entrepreneurs and related stakeholders is to focus on start-ups and that this mental representation affects the development of the high-and rapid-growth ventures that policy makers hope for their programs and regions. With a desire in most localities to drive economic growth, we need to think differently about venture growth at inception. An argument is made here for a research agenda that focuses on cognition as one way to make this happen. This chapter develops the concept of ‘entrepreneurial growth cognitions’ – the mental representations of how we develop rapid-, big-growth-oriented firms right from the start – as a mechanism for stimulating scholars to investigate this nascent and fruitful area of research. The chapter shows why this line of inquiry is important for both scholars and practitioners, and provides examples of methodological approaches, sample designs and research questions.

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