Business Ethics in Islam
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Business Ethics in Islam

Abbas J. Ali

The book is the most original and comprehensive treatment of business ethics in Islam. It explores the thinking of early Islamic scholars on ethics, whilst encompassing the modern developments in the field. It is aimed at fostering discourse on business ethics by offering a framework for exploring a wide range of ethical issues and dilemmas that arise in the marketplace and raising ethical awareness and sensitivity of various market and non-market players. The book enables researchers to use Islamic ethical principles in advancing research and offers practical solutions to rising ethical problems. Furthermore, the book enables business people and policymakers to acquire the requisite outlook and understanding for the application of business ethics and guides readers to draw useful implications.
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Chapter 8: Marketing ethics and consumerism

Abbas J. Ali


Whether in a traditional or modern society, the marketing function plays a pivotal role in advancing societal welfare and enhancing individuals’ well-being. It is marketing that makes it possible for members of society to obtain what they want and that offers the necessary commodities and/or services at the desired time and place. Marketing not only presents options, but also creates various possibilities for market actors to select from or to pursue. Indeed, among business functions, marketing is intertwined with social desires and preferences. While marketing offerings and promotional methods influence these desires, they in turn are shaped by social priorities and preferences. This is because, as Wilkie and Moore (2007) have argued, the marketing function is a “social institution that is highly adaptive to its cultural and political context.” This underscores not only the nature of marketing, but also its strategic link to cultural ethics and public policy concerns. However, cultural ethics are shaped to a large degree by religion. That is, religion remains a determining force in ethics formation and application. Indeed, each religion has its own set of values and beliefs, which in turn determine what is considered right and wrong and the standards upon which behavior/conduct is judged; in short, the application of values and beliefs to reality is ethics.

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