Strategies for Sustainable Technologies and Innovations
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Strategies for Sustainable Technologies and Innovations

Edited by John R. McIntyre, Silvester Ivanaj and Vera Ivanaj

Expert contributions examine the contextual factors that affect implementation of more sustainable technology and innovation practices, offering a number of empirical methodologies to describe and explain these multidimensional influences. What emerges is a compelling argument in favor of balanced strategies that merge profitability concerns with ecological consciousness, allowing for controlled sustainable development and stable, long-term economic success. Discussion of companies in both developed and emerging countries makes this book useful on a truly global scale.
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Chapter 1: Sustainable innovation responses to global climate change

Paul Shrivastava


Sustainable development is a complex idea. It refers to managing our organizations or economies and ourselves in such a way that we can meet our own needs without jeopardizing the ability of future generations to meet theirs (Brundtland, 1987). Corporations and particularly multinational corporations will need to play a central role in achieving sustainability as they are currently the main engines of economic development and growth (Shrivastava, 1995). Enterprises have the financial resources and the technological knowledge to innovate in ways that make them more sustainable. Innovation literature emphasizes the role of research and development (R & D), new high-tech investments and large-scale technological changes (Haanaes et al., 2011; Nidumolu et al., 2009; Nelson and Winter, 1982). Technology has been a key element of innovation thinking for the past several decades. Sustainability involves changes of both production and consumption. Therefore, a view of sustainable innovations needs to be broader than just technological. It needs to include social, cultural and political practices that reduce the eco-footprint of companies and people (Ehrenfeld, 2009).

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