Strategies for Sustainable Technologies and Innovations
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Strategies for Sustainable Technologies and Innovations

Edited by John R. McIntyre, Silvester Ivanaj and Vera Ivanaj

Expert contributions examine the contextual factors that affect implementation of more sustainable technology and innovation practices, offering a number of empirical methodologies to describe and explain these multidimensional influences. What emerges is a compelling argument in favor of balanced strategies that merge profitability concerns with ecological consciousness, allowing for controlled sustainable development and stable, long-term economic success. Discussion of companies in both developed and emerging countries makes this book useful on a truly global scale.
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Chapter 2: Understanding eco-innovation for enabling a green industry transformation

Tomoo Machiba


The Organisation for Economic Co-operation and Development (OECD) Green Growth Strategy was launched in May 2011 (OECD, 2011a)1 to substantiate the Declaration on Green Growth adopted by at the OECD Council Meeting at Ministerial Level (MCM) two years earlier (OECD, 2009a). Together with the Green Economy Report compiled by the United Nations Environment Programme (UNEP, 2011), the launch of this Strategy is hoped to bring out sustainable development under the spotlight of international politics once again as nearly 20 years have passed since the international community adopted this new concept of progress at the Earth Summit in Rio de Janeiro. This OECD Strategy generally defines green growth as ‘fostering economic growth and development while ensuring that natural assets continue to provide the resources and environmental services on which our well-being relies’ (OECD, 2011a: 18). It implies that policies should encourage green investment in order to simultaneously contribute to economic recovery in the short term and help to build the environmentally friendly infrastructure required for a green economy in the long term.

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