Strategies for Sustainable Technologies and Innovations
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Strategies for Sustainable Technologies and Innovations

Edited by John R. McIntyre, Silvester Ivanaj and Vera Ivanaj

Expert contributions examine the contextual factors that affect implementation of more sustainable technology and innovation practices, offering a number of empirical methodologies to describe and explain these multidimensional influences. What emerges is a compelling argument in favor of balanced strategies that merge profitability concerns with ecological consciousness, allowing for controlled sustainable development and stable, long-term economic success. Discussion of companies in both developed and emerging countries makes this book useful on a truly global scale.
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Chapter 9: Entrepreneur profile and sustainable innovation strategy

Sandrine Berger-Douce and Christophe Schmitt


The environmental challenges (climatic change, limited supply of natural resources, the change in the ozone layer) associated with increasing population create a favorable environment for using innovation opportunities (Abrassart and Aggeri, 2007). In a global context that creates a strong argument for a green economy (Grenelle de l’Environnement in October 2007 in France, windmill parks in Denmark and California), the numerous economic protagonists, particularly small businesses, are often forgotten during debates about sustainable development, unlike the multinationals which are considered to be the experts on ‘green-washing’ according to non-governmental organizations (NGOs) such as Les Amis de la Terre (Friends of the Earth) and numerous authors (Davis, 1992). At the same time, in an approach inspired by resource theory (Wernerfelt, 1984; Barney, 1991), innovation strategies are recognized as the guarantee for long-term survival of organizations, irrespective of their size (Camison-Zomosa et al., 2004; Soparnot and Stevens, 2007). As well as being a powerful lever for earning acceptability and legitimacy (Mathieu and Reynaud, 2005), strategies for sustainable development, defined as strategies aiming for overall performance including social and environmental aspects, represent real opportunities, particularly economic, for businesses.

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