Strategies for Sustainable Technologies and Innovations
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Strategies for Sustainable Technologies and Innovations

Edited by John R. McIntyre, Silvester Ivanaj and Vera Ivanaj

Expert contributions examine the contextual factors that affect implementation of more sustainable technology and innovation practices, offering a number of empirical methodologies to describe and explain these multidimensional influences. What emerges is a compelling argument in favor of balanced strategies that merge profitability concerns with ecological consciousness, allowing for controlled sustainable development and stable, long-term economic success. Discussion of companies in both developed and emerging countries makes this book useful on a truly global scale.
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Chapter 11: The eco-logistics improvement in France: towards a global consideration of inland waterway transport within the supply chain strategy

Thierry Houé and Renato Guimaraes


Nowadays, sustainability strategies of companies are particularly important for all economic activities. Understanding the origin of economic and environmental problems of each sector and organizational function can explain how to develop a real sustainable value strategy for many organizations (Orsato, 2006, 2010). It is probably one of the best ways to serve customers and to ensure a long-term relationship with them. It is also the solution to improve the profitability and the sustainability of the firm with a powerful competitive advantage (Sullivan, 2006). Freight transport operations are affected by a wide range of strategic decisions made at both a logistical and a corporate level. Of course, these decisions influence various characteristics of transport operations. In consequence, the definition and the implementation of sustainable strategy have a significant effect on the transport policy of the company and in particular on the choice of transport mode. Based on the fact that the main objective of this chapter is to highlight issues related to the implementation of inland waterway transport (IWT) solutions by companies, we thought it necessary to clarify often misinterpreted concepts.

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