Edited by John R. McIntyre, Silvester Ivanaj and Vera Ivanaj
Chapter 12: Integrating sustainability and technology innovation in logistics management
In logistics sustainability, concepts such as CO2 footprint measurement, green logistics or empty transport reduction are developed and used in relative isolation from important future technology trends such as radio frequency identification (RFID), global positioning system (GPS) or process automation. This chapter seeks an integrated view of the relation between new technologies and sustainability in logistics – and therefore will contribute to the question of whether the two topics are friends (synergetic relation) or foes (competitive relation). This could help logistics service providers and other supply chain companies to understand the question of sustainability better and improve their future investment and business development planning. In 2004 the logistics market in Germany alone amounted to €170 billion (Klaus and Kille, 2006: 43, 70, 80). Figures from the Fraunhofer Institute for 2007 report a logistics market volume of €205 billion in Germany and €900 billion in the whole of Europe in this sector (Fraunhofer Institut, 2008: 1), therefore this market is growing stronger than the general gross domestic product (GDP) and is ranked in third place after the automotive industry with €337 billion and the machinery industry with €219 billion (Klaus and Kille, 2008: 2).
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