The State of the Art and the State of Practice
Edited by Stephane Hess and Andrew Daly
Chapter 6: Workshop report: good data is key to the development of good models: so how is innovation in data collection keeping apace?
The market research/survey industry has, for many years, really been seen as the ‘poor relation’ of other disciplines such as modelling and economics. Yet there are many ideas that have been and continue to be developed from such disciplines, and it is critical to ensure that the data collection side of things can keep pace with them. Equally it is clear that market research/survey practitioners also have ideas that it would be useful to cross fertilise with other disciplines, to produce more cost efficiency, innovation and quality enhancement. This was the basis for recommending the workshop for the conference agenda. It was designed to provide a useful complement to the complex and innovative modelling issues that provided the main fare for the conference. The workshop was designed to run for an entire morning session.
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