How Technology and Entrepreneurship are Shaping the Development of Industries and Companies
- Elgar original reference
Edited by François Thérin
Chapter 17: Drivers of green strategy for enhancing sustainable techno-preneurship in emerging economies
The objective of this chapter is to provide insight into the development of green strategy for sustainable techno-preneurship. The sustainability concept is built on Barneyís (1991) resource-based view (RBV). The model of strategy is developed on the basis of the natural resource-based view (NRBV), which is an extension of the RBV. Sustainable techno-preneurship has economic and organizational implications at the individual, organizational, political-economic, social-cultural and ecological-environment levels. The key question remains to be answered by the researchers. What are the drivers of sustainable techno-preneurship? How can a company adopt such a strategy for enhancing sustainable development? Being eco-friendly has become a competitive strategy for companies wanting to survive in emerging markets such as India. By 2050, the combined gross domestic product (GDP) of the emerging economies will be more than 50 percent of the total GDP of the world. This cannot be achieved without leaving a carbon foot print on the world (Freidman and Mandelbaum, 2012). Therefore, there is a need to study green product development by exploring the adoption of green technology in a developing country (for example, India) context. In fact, differences in firm characteristics influence the best management practices for eco-sustainability (Blindenbach-Driessen, 2010). With the growth of emerging economies, it is important to understand the influences of natural environments on an ongoing basis.
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