Enhancing Entrepreneurial Excellence
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Enhancing Entrepreneurial Excellence

Tools for Making the Possible Real

Robert A. Baron

The field of entrepreneurship has long pondered the following question: Why, despite their high levels of motivation, effort and commitment, do so many entrepreneurs fail? This innovative volume tackles the complex question of entrepreneurial success, identifying the essential tools necessary for converting ideas into reality and offering concrete means for acquiring and strengthening those tools.
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Chapter 2: Motivation: why entrepreneurs make the journey

Robert A. Baron

Extract

Human motivation: energizing, guiding, and maintaining goal-directed actions The nature of human motivation: contrasting views Expectancy theory: the “pull” of future events Goal-setting theory: the “pull” of specific objectives Prelude to action: entrepreneurial intentions What do entrepreneurs really seek? Wealth? Fame? Doing social-good? Answer: all of the above Why motivation is an important tool for entrepreneurs

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