Enhancing Entrepreneurial Excellence
Show Less

Enhancing Entrepreneurial Excellence

Tools for Making the Possible Real

Robert A. Baron

The field of entrepreneurship has long pondered the following question: Why, despite their high levels of motivation, effort and commitment, do so many entrepreneurs fail? This innovative volume tackles the complex question of entrepreneurial success, identifying the essential tools necessary for converting ideas into reality and offering concrete means for acquiring and strengthening those tools.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 3: Human cognition: the internal origins of creativity, innovation, and ideas for the possible

Tools for Making the Possible Real

Robert A. Baron


Human cognition: impressive, but imperfect Memory: how we store, recover, and use information gained through experience Cognitive errors and bias: why, often, we are far from rational The confirmation bias Beyond the confirmation bias: the powerful effect of wishful thinking Fast thinking effect: why risk-taking increases when the clock is ticking Heuristics: quick-and-simple—but inaccurate—rules for making judgments and decisions The self-serving bias Optimistic bias and planning fallacy Affect infusion: how feelings shape thought Sunk costs: getting trapped in bad decisions The last is best effect How can entrepreneurs reduce the impact of cognitive biases? Creativity: where entrepreneurship begins Concepts: what they are, and why they are definitely a “two-edged sword” Creativity: its foundations in the unusual or obscure Opportunity recognition: from ideas to action Cognitive foundations of opportunity recognition: alertness and connecting the dots Alertness: three basic components Pattern recognition: connecting the dots to recognize opportunities

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.