Edited by Frank Horwitz and Pawan Budhwar
Chapter 12: Employee engagement in emerging markets
Employee engagement is a hot topic amongst managers, consultancies, policy bodies and academics alike and is considered a crucial element in the successful management of a productive workforce in organizations today. Engagement refers to employees having positive feelings about their work and their employing organization, as well as these positive feelings producing actions which improve their personal performance and the performance of the firm as a whole. Finding ways to engender such feelings and actions becomes absolutely critical when we consider the situation in a number of emerging markets today: massive rates of labour turnover of skilled and valuable employees are being experienced in dynamic emerging markets (as other chapters in this book highlight). This leads us to the question of what ‘employee engagement’ means in these rapidly changing contexts, and how firms might increase the engagement of their valued employees. Looking first at the example of China, there is a growing practice of firms poaching key staff from competitors and many Chinese workers are keen to switch employers for higher pay. What can be done to address this? According to the Towers Perrin Global Workforce Study (2007), Chinese employees saw learning and development as crucial factors offered by good employers to create engagement. The study claims there is a gap between the discretionary effort employees want to invest and how effective companies are at tapping into this (with only 16 per cent of employees in China describing themselves as fully engaged in their work).
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.