Entrepreneurship Programs and the Modern University
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Entrepreneurship Programs and the Modern University

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall

After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.
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Chapter 3: Assessing program outcomes: towards a competency-based approach

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall


How do we know if entrepreneurship programs actually work? Once a course of study or program is completed, what should the student know or be able to do? What kinds of metrics tell us if these programs really make any difference? The answers to these questions fall under the general category of ‘assessment’, a topic that has become a major strategic and operational concern in universities and in business schools, and among accrediting bodies. Assessment must ultimately be tied to a program’s purpose and objectives (see Exhibit 3.1). In the contemporary university, the role of entrepreneurship has expanded to include everything from technology commercialization and fostering social ventures to managing and growing family businesses and establishing connections between entrepreneurship and disciplines across the campus.

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