Chapter 3: Assessing program outcomes: towards a competency-based approach
How do we know if entrepreneurship programs actually work? Once a course of study or program is completed, what should the student know or be able to do? What kinds of metrics tell us if these programs really make any difference? The answers to these questions fall under the general category of ‘assessment’, a topic that has become a major strategic and operational concern in universities and in business schools, and among accrediting bodies. Assessment must ultimately be tied to a program’s purpose and objectives (see Exhibit 3.1). In the contemporary university, the role of entrepreneurship has expanded to include everything from technology commercialization and fostering social ventures to managing and growing family businesses and establishing connections between entrepreneurship and disciplines across the campus.
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