Entrepreneurship Programs and the Modern University
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Entrepreneurship Programs and the Modern University

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall

After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.
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Chapter 5: Designing degree programs

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall


How much attention should be given to entrepreneurship when it comes to the academic program? Many colleges and universities have come to realize that the depth and breadth of the field cannot be properly captured in just a course or two. The popularity of initial course offerings among students, alumni pressure to do more, and examples of successful programs launched by first movers have all combined to raise the bar. As a result, schools have introduced a variety of formal degree programs over the past 20 years. At the undergraduate level, there tend to be three major variants of formal academic programs: a major in entrepreneurship, typically offered as part of bachelor of science degree in business; a minor in entrepreneurship, offered through a business school and principally targeting business majors; and a campus-wide minor in entrepreneurship, which may be housed inside or outside of a business school.

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