Entrepreneurship Programs and the Modern University
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Entrepreneurship Programs and the Modern University

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall

After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.
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Chapter 7: Hatcheries, accelerators and incubators

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall


When Generation Y (the Millennials) began to arrive on our university campuses in the early 2000s, they arrived with a strong desire to be entrepreneurs. Surveys of this generation consistently reported that 40–50 percent of them had entrepreneurship as a significant aspect of their career plans. Generation Z, the generation after the Millennials, has similar aspirations. Another characteristic of both of these generations is impatience, which has carried over to their entrepreneurial careers. A common practice for earlier generations was to first gain business experience and then launch a business. Students from both Generation Y and Generation Z, on the other hand, are eager to start businesses. Many start businesses while still in college. Some are dropping out of school to pursue entrepreneurial careers full-time. To help retain entrepreneurial-minded students and make their college experiences more immediately relevant, universities began to offer programs to meet the needs of these nascent entrepreneurs.

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