Entrepreneurship Programs and the Modern University
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Entrepreneurship Programs and the Modern University

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall

After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.
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Chapter 8: Student-run ventures

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall


Chapter 7 examined the different program options for supporting student entrepreneurs as they start and grow their own businesses. However, not all students enrolling in entrepreneurship programs are candidates to participate in such programs. Some students, particularly undergraduates, are not yet ready to start a business. They may not have discovered an idea that they are ready to transition into a business. Or they may not have developed the confidence, self-discipline or maturity to handle the commitment and responsibility that goes into starting and running a business. And many students choose to study entrepreneurship because they want to work in small entrepreneurial firms or return to a family business when they graduate from college, not because they want to start a venture. Since experiential learning is a fundamental part of entrepreneurship education, it is important to find other ways these students can participate in real-life entrepreneurial experiences. Creating student-run ventures on campus is an alternative means of offering students hands-on start-up and operational experience.

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