Entrepreneurship Programs and the Modern University
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Entrepreneurship Programs and the Modern University

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall

After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehensive entrepreneurship program. Best practices at leading universities and differing kinds of academic environments are highlighted. They examine multiple aspects of program management and infrastructure, including curriculum and degree program development, where entrepreneurship is administratively housed, how it is organized, and approaches to staffing and resource acquisition.
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Chapter 15: University-wide entrepreneurship

Michael H. Morris, Donald F. Kuratko and Jeffrey R. Cornwall


What is an entrepreneurial university? It is no doubt a provocative notion, but also a rather vague one. It is more than a university with a major in entrepreneurship or one conducting some scholarly research on topics within the discipline. The question is one of determining how entrepreneurship can be a part of the DNA of an institution, integral to the university’s culture and operating model. Universities, for their part, are notoriously bureaucratic, relatively slow to move, and steeped in tradition and ritual (for example, the tenure system). A university is entrepreneurial to the extent that faculty, staff and students are encouraged to innovate, take calculated risks and move proactively on their ideas. It is an environment where failure and the learning that derives from mistakes is encouraged. Individuals are empowered to take control of their lives and their surroundings and to effect change on the campus and in all facets of their lives. The university becomes a locus of transformation that makes the world a better place. But how is all of this accomplished? Where does one begin? In this chapter, we examine the conceptualization of university-wide entrepreneurship.

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