International and Australian Experiences
The Olympics, the Fédération Internationale de Football Association (FIFA) World Cup and similar events generate great interest among fans. They are distinct from the professional sports leagues analysed in Chapter 2, because the leagues last for a season of several months long, while a mega-event is typically a one-off. The Olympic Games and FIFA World Cup and similar events in rugby union or cricket last for a few weeks and only take place every four years (see the annex to this chapter for dates and locations). Other mega-events, such as the Tour de France cycle race, may be annual, and even be part of a year-long series; Formula One (F1) car racing has a multi-event season which determines the world champion, but each Grand Prix is treated as a separate mega-event. In tennis and golf, individual Grand Slam or majors are even more clearly distinctive events. The finals of major sports leagues, such as the National Football League (NFL) Super Bowl, the Union of European Football Associations (UEFA) Champions League final or the AFL Grand Final, may also be considered to be mega-events. From the above list it is clear that there is no simple agreed definition of a mega-event (Maennig and Zimbalist, 2012, 9–14).
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