Edited by Hemant Merchant
Chapter 12: Multi-level reputation influences on Latin America’s inward and outward foreign direct investment
While the emerging markets literature has flourished in the last two decades, attention to Latin America and its multinationals, while growing (e.g., Martinez and Kalliny, 2012; Kotabe et al., 2000; Liberman and Newburry, 2013), nonetheless remains underdeveloped. This may be understandable due to the earlier growth of huge Chinese companies such as Haier and Sinopec, making China the most advanced country economically among the so-called BRICs (Brazil, Russia, India and China), and leading researchers to focus on Chinese companies in the 1990s and 2000s. However, prior research has suggested that perceptions regarding globalization and related trends are complex and heterogeneous (Merino and Vargas, 2013; Wated, Sanchez and Gomez, 2008), limiting the generalizability of a research focus dominated by one country. Moreover, the degree to which extant research on China applies to other emerging markets may vary significantly due to differences in size, culture, government type and numerous other variables. This suggests that greater knowledge of non-Chinese emerging markets would benefit both academics, in terms of refining and expanding existing theories, and managers of multinationals, who are increasingly being drawn to these regions.
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