Firms within Families
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Firms within Families

Enterprising in Diverse Country Contexts

Edited by Jennifer E. Jennings, Kimberly A. Eddleston, P. Devereaux Jennings and Ravi Sarathy

Firms within Families: Enterprising in Diverse Country Contexts investigates this ‘double embeddedness’ of business ownership and management through two illuminating sets of empirical studies. Part I focuses upon the family-oriented goal of socio-emotional wealth and its association with a firm’s strategic orientations, strategies and performance. Part II examines strategies and experiences at the work–family interface and their implications for an owner-manager’s psychological well-being. Both parts feature diverse studies from the United States, Switzerland/Germany, China, Brazil, and India.
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Chapter 11: Entrepreneuring families in Brazil: the need for support at home and for the business

Ravi Sarathy, Tales Andreassi, Maria José Tonelli and Kimberly A. Eddleston


Brazil is an interesting country in which to study the work–family interface of entrepreneurs because the family is the foundation of the Brazilian social structure (Watson, Barreira, and Watson, 2000) and the country has recently experienced a surge in entrepreneurial activity (Zacharakis, 2013; GEM, 2013), spurred by market reforms and the restoration of political and monetary stability (Fishlow, 2013). In addition, changes in the role of women in the workplace and family domain in Brazil have influenced how work and family demands are managed (Costa, Sorj, Bruschini, and Hirata, 2008). For example, 31 percent of Brazilian families are now headed by women (Costa et al., 2008). This chapter explores the family-to-business strategies, experiences and outcomes of enterprising families in Brazil, which are defined as households with at least one individual who is involved in owning and managing a business. The EY-G20 Entrepreneurship Barometer (2013), reports that Brazil has 27 million people involved in entrepreneurial activity, including 10.4 million women. The Global Entrepreneurship Monitor (GEM) suggests that Brazil is rated tenth out of 67 countries in entrepreneurship with 30 percent of its active workforce between the ages of 18 and 64 involved in entrepreneurial activities, helping to lower unemployment and to increase living standards (Zacharakis, 2013). After several years of Brazilian currency stabilization, economic reforms, and advances in privatization and legal structures, the country has experienced a surge in entrepreneurship and business growth.

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