Conceptual Richness and Methodological Diversity in Entrepreneurship Research
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Conceptual Richness and Methodological Diversity in Entrepreneurship Research

Edited by Alain Fayolle, Paula Kyrö, Tonis Mets and Urve Venesaar

This important book identifies the current developments within entrepreneurship that are characterized by conceptual richness and methodological diversity. It presents the latest developments of topics such as the entrepreneurial mindset, culture and values as well as advances in entrepreneurship education and development. The contributors open the field for methodological renewal by introducing the current state of and opportunities for explorative research in entrepreneurship.
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Chapter 2: Personal values and entrepreneurial intention: an empirical study

Inmaculada Jaén, Juan A. Moriano and Francisco Liñán


The influence of the social environment on individual perceptions and preferences is widely recognized nowadays (Baum et al., 2007; Shane and Venkataraman, 2000). Aspects such as cognitive social capital (Liñán and Santos, 2007) or cultural values (Hofstede, 1980; Hofstede, 1991) influence people’s personal decisions. However, the role of individual values has received relatively little attention in this regard. According to Schwartz (1990), values shape the person’s motivational goals. This author suggests a circular structure of values in which individualistic persons tend to give greater importance to values such as power, achievement, hedonism, stimulation and self-direction. Meanwhile, collectivist people tend to stress alternative values such as benevolence, tradition and compliance. Within Schwartz’s (1990) value structure, there are two additional values to be considered: universalism and security.

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