Management Education for the World
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Management Education for the World

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle

This book explores the 21st century agenda of management education, identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory.
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Chapter 2: Imagine business contributing to society

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle


Some thought leaders suggest that we should prepare ourselves for persistent economic turmoil, a future where instability is the norm rather than the exception. Governments have their own problems as they grapple with runaway national debt, forcing extensive reductions in public spending which further produce detrimental effects on the global economy. Meanwhile we struggle with a fundamental financial crisis characterized by rising unemployment, unresolved accumulations of bad debts – and no credible safeguards to prevent future debacles. No wonder then that many of us consider the business world as being disconnected from overall society, unwilling or unable to direct its productive capacities to more constructive uses. We not only need a sustainable economy, but also sustainable business. Many stakeholders characterize the purpose of business as making unrestrained profits and maximizing personal income amongst managers and shareholders. Consider how current levels of unemployment and social inequality are rising to unknown heights, the exploitation of natural resources and the impact of climate change which has passed critical levels.

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