Management Education for the World
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Management Education for the World

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle

This book explores the 21st century agenda of management education, identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory.
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Chapter 5: A vision of management education for the world

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle


The 50+20 vision is primarily aimed at those who sense that something is fundamentally amiss with the world, and who realize the need for deep changes in the way we live. Our primary goal is to describe a vision for the transformation of management education, in which the common tenet of being the best in the world is revised in favor of creating businesses that are designed and led to achieve the best for the world. Given that the very foundations of business and management education are critically examined, the vision concerns business, management and leadership education in general. Stakeholders in this landscape include not only business schools, leadership and executive development programs or corporate universities, but also think tanks, business consultancies and vocational training centers. Business schools are – at least in the public eye – key representatives of management education. Substantial material exists which describes how business schools are performing, including increasingly critical voices concerning their performance over the past decade. Interestingly, we find very little available material concerning the wider landscape of management education, in contrast to the wealth of information and critical analyses on business schools.

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