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Management Education for the World

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle

This book explores the 21st century agenda of management education, identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory.
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Chapter 7: Enabling business organizations to serve the common good

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle


As with the current economic model, most management education organizations inhabit a realm that is desynchronized with the increasingly distressing realities of our world. Management education needs to evolve in order to make itself useful again by becoming a service to society that works towards the common good. Academia is increasingly criticized for being out of touch with the business world. Scholars often retreat into their own secluded academic domains, sustaining a never-ending carousel of refinements to economic problems that are as incomprehensible as they are meaningless to businesses operating in the real world. Many management scholars are more concerned about a rigorous research process leading to defensible theoretical generalizations, rather than addressing tangible economic problems. The fact that the value of scholarly work is defined chiefly by the frequency of citations by other business scholars suggests that the current approach is not practically useful – except perhaps to academia itself.

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