Management Education for the World
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Management Education for the World

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle

This book explores the 21st century agenda of management education, identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory.
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Chapter 8: Engaging in the transformation of business and the economy

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle


We have reached a stage in our history where society is growing increasingly aware of global issues. More importantly, we are beginning to actively adopt various tools to discuss and resolve them. The broad scale of the envisioned transformation cannot be a self-contained effort, a quiet initiative running in the background; the crises we face are simply too pervasive, encompassing all spheres of human activity, the economy and the environment. The transformation can only be achieved by openly embracing the power of public interest and intellect within a larger societal, economic and ecological context. The future is a public affair that concerns us all – and in order to effectively raise and communicate the current problems we need more people and institutions adopting the role of the statesman. In our understanding, the role of the statesman is an inherent part of a leadership role. Institutions in management education and individual faculty have a responsibility to assume the statesman role and strengthen their links and contribution to society. We anticipate their main contribution to cover two areas in the societal domain: (a) an active engagement in public debates, and (b) concrete and exemplary actions. In short, talking is important – but it needs some walking too.

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