Management Education for the World
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Management Education for the World

A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle

This book explores the 21st century agenda of management education, identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory.
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A Vision for Business Schools Serving People and Planet

Katrin Muff, Thomas Dyllick, Mark Drewell, John North, Paul Shrivastava and Jonas Haertle


The 50+20 vision is intended for both organizations and individuals who hold a deep awareness and understanding of the upcoming global challenges, who share a sense of urgency to bring about change – and embrace the idea that we all own the responsibility to transform society. We will always be a species on the move, a bigger tribe inhabiting a smaller world – but now it’s time to take a different path. In order to survive, we need nothing less than an evolution in thought and cooperation, a transition into becoming a responsible society. We are, after all, working towards a more human future, leaving behind centuries of expansion and rampant consumption. If nothing else, we urge our readers to imagine how business, the economy and the world will look if we think and act inclusively in a long-term setting. Picture our world – say, a century from now – where traditional economic growth has reconnected to human and ecological goals, supporting a diverse society with wholly redefined definitions of prosperity, the basis of profit, loss, progress and value creation. This society is visibly more stable, healthier and happier as it works towards a sustainable future.

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