The Rise of Trade Fairs in the Asia-Pacific Region
Edited by Harald Bathelt and Gang Zeng
Chapter 6: Exhibition destination attractiveness: dimensions and perceptual differences between exhibitors and visitors of China’s exhibitions
Xin Jin and Karin Weber
The exhibition industry has experienced substantial growth rates over the past few decades on a global scale. The continued growth can be credited to ever-increasing trade and commerce across national boundaries, increased corporate travel budgets and the value marketers put on face-to-face contact with customers and leads (UFI 2012). The development of the exhibition industry in a region is also closely related to the state of its economic attributes, such as market leadership, industry sector characteristics and economic and spatial concentration (industry agglomeration). Furthermore, factors such as global economic environment, competition of the exhibition industry at the regional level and internal management challenges impact exhibition development (UFI 2012).
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