Temporary Knowledge Ecologies
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Temporary Knowledge Ecologies

The Rise of Trade Fairs in the Asia-Pacific Region

Edited by Harald Bathelt and Gang Zeng

Temporary Knowledge Ecologies investigates and theorizes the nature, rise and evolution of trade fair knowledge ecologies in the Asia-Pacific region. It provides a comprehensive overview of trade fairs in this key world region applying a comparative perspective that involves highly diverse developed and developing countries. The book identifies (i) knowledge generation and transfer processes through trade fairs, (ii) interrelationships between industrial specialization and trade fair specialization, and (iii) linkages between economic development, industrial policy and trade fair development.
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Chapter 6: Exhibition destination attractiveness: dimensions and perceptual differences between exhibitors and visitors of China’s exhibitions

Xin Jin and Karin Weber


The exhibition industry has experienced substantial growth rates over the past few decades on a global scale. The continued growth can be credited to ever-increasing trade and commerce across national boundaries, increased corporate travel budgets and the value marketers put on face-to-face contact with customers and leads (UFI 2012). The development of the exhibition industry in a region is also closely related to the state of its economic attributes, such as market leadership, industry sector characteristics and economic and spatial concentration (industry agglomeration). Furthermore, factors such as global economic environment, competition of the exhibition industry at the regional level and internal management challenges impact exhibition development (UFI 2012).

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