The Rise of Trade Fairs in the Asia-Pacific Region
Edited by Harald Bathelt and Gang Zeng
Chapter 12: State strategy and industrial socio-economic practices in Taipei’s international trade fairs
The industrialization of conventions and exhibitions is a key state strategy in boosting competitiveness in major cities around the world, especially in Asia. Such state strategy focuses on conventions and exhibitions in three categories. First, the tourism industry builds on tourist attractions, leisure and cultural activities and facilities to promote a city’s image as a tourist destination. The second focus is the convention industry viewing convention destinations as places of interactive decision-making and information exchange. Related policy support usually takes place where governmental agencies, non-governmental organizations or corporate headquarters are located. The third policy focus includes industrial trade fairs, with themed activities around the organizing industries. They are often, at least historically, organized in cities known for their particular industrial sectors, with the purpose of promoting learning, marketing and network-building among exhibitors (Chou 2006). Convention and exhibition industries play an important strategic role in stimulating the spatial and industrial development of major cities.
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