The Rise of Trade Fairs in the Asia-Pacific Region
Edited by Harald Bathelt and Gang Zeng
Chapter 13: Upgrading of latecomer industries in Taiwan and the case of the Taipei International Machine Tool Show
Trade shows have long been a key promotional medium for firms in the machine tool industry (Cunningham and White 1974; Patti 1977; USITC 1983; Kotha and Nair 1995). For most machine tool manufacturing countries, holding trade shows has also been critical to not only enhancing marketing but also to reputation-building of their domestic machine tool makers (Cunningham and White 1974; Yang 2011a; Gardner Publications 2013). In the case of Taiwan, to promote its export-oriented machine tool industry, whose export ratio has grown from about 50 percent in the 1960s to 80 percent in the 2000s, state organizations and industrial associations have collaborated to introduce and maintain an international trade show for the industry, the Taipei International Machine Tool Trade Show (TIMTOS). Over time, TIMTOS has emerged as one of the major trade shows in the global machine tool industry. This bi-annual event is also Taiwan’s largest trade show and has been adopted by the state to represent the growth and development of Taiwan’s convention and exhibition industry (BOFT 2011).
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