Models, Theory and Applications
Chapter 4: Case study: using the theory of planned behaviour to assess blood donation intentions amongst African migrants in Australia
It is widely acknowledged that individual differences exist with regard to whether people undertake health-related behaviours, some of which may be attributable to either demographic (e.g., age, gender, religion), socio-cultural (e.g., culture, ethnicity, socio-economic status) or social cognitive (e.g., motivation, self-efficacy, intention) variables (Armitage and Conner, 2000). While demographic and socio-cultural variables may assist in segmenting people, it has been identified that social cognitive determinants predicting health behaviour intentions transcend demographic segments (ibid.) and thus may be important to understand. The ‘theory of planned behaviour’ (TPB) is one psychological/social cognitive theory helping researchers to predict the determinants of health behaviour and has been applied in a range of contexts (Ajzen, 2012). TPB includes measures of attitudes, subjective norms, and perceived behavioural control (PBC)/self-efficacy, as predictors of behavioural intentions, and, in turn, individual behaviour (Ajzen and Madden, 1986; Ajzen, 1991, 2012). In their meta-analysis study of the TPB, Armitage and Conner (2001) provided support for the efficacy of TPB to predict intentions and behaviours across a range of contexts including business, education and health. The TPB has been extensively applied to blood donation (Holdershaw et al., 2011).
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.