- Handbooks of Research Methods and Applications series
Edited by Frederic S. Lee and Bruce Cronin
Chapter 12: Social network analysis
AbstractSocial network analysis comprises a powerful set of techniques for quantifying, differentiating, and interpreting social interactions or relational data in general. This provides a means of interrogating assumptions of independent yet homogeneous actions and pay-offs in economic processes, a particular interest of heterodox approaches to economics. Contemporary applications include modelling opinion leadership among consumers, search and matching in labour markets, collaboration in research and development, patterns of innovation diffusion among firms, and global commodity chains. This chapter introduces the central concepts and methods of social network analysis, including data collection and interpretation considerations and a brief discussion of specialized software in the field. Each is illustrated with an economic application, either a heterodox example or with a discussion of its heterodox implications.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.