How Organizations, Communities and Individuals Manage Overflows
Edited by Barbara Czarniawska and Orvar Löfgren
Chapter 9: Creators meet companies: Hundred Offices and the opening of frames
Creativity is a crucial component of our capacity to innovate. And innovation is a key factor not just to become more competitive but also to improve our quality of life and the sustainability of our development. The progress of societies depends on innovation and creative people: these two elements contribute to collective and individual well-being, ensure long and sustainable economic growth and can provide new answers to the current financial, economic and social crisis. This was how President Barroso of the European Commission (EC) opened the EC’s 2009 conference, Can Creativity be Measured? which was held during the European Year of Creativity and Innovation. He related creativity first to innovation, then to economic growth, without missing the opportunity to flavour this relationship with a touch of sustainability. Some of the most fashionable words of current times and of Western countries were mentioned in Barroso’s opening address right after ‘creativity’. Creativity is believed to have an indirect influence on sustainable economic growth, and as the distinctive feature of the so-called creative sectors, to produce direct economic value. The programme Creative Europe, for example, slated to begin in 2014, is justified by the need for Europe to ‘invest more in its cultural and creative sectors because they contribute significantly to economic growth, employment, innovation and social cohesion’ (http://ec.europa.eu/culture/creative-europe/). The European discourse on creativity, innovation and economic development has been nationally and locally translated into a number of initiatives.
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