Handbook of Digital Politics
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Handbook of Digital Politics

Edited by Stephen Coleman and Deen Freelon

It would be difficult to imagine how a development as world-changing as the emergence of the Internet could have taken place without having some impact upon the ways in which politics is expressed, conducted, depicted and reflected upon. The Handbook of Digital Politics explores this impact in a series of chapters written by some of the world's leading Internet researchers. This volume is a must-read for students, researchers and practitioners interested in the changing landscape of political communication.
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Chapter 8: Digital campaigning

Daniel Kreiss


Focusing on the thoroughly documented United States context, this chapter details the major findings of the literature on digital campaigning, traces the broad contours of scholarly disagreement, and discusses the limitations of the literature. It outlines an approach to analyzing campaigning and offers some directions for future research, focusing on: exogenous shifts in digital platforms and applications that take shape outside of, but effect, the political field; the strategic action of political actors within particular technological contexts; and infrastructure building by campaigns, parties and other actors such as consultants that shape the capacities and contexts for digital campaigning. It concludes by offering additional readings for students of digital campaigning.

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