The Revolution Continues
In this book, we examined China's food consumption trends since 2000 and assessed China's likely food import needs by 2020. In making our assessments we used data from the SSB, food balance sheets from FAO and projections of production and consumption trends from FAPRI, USDA, OECD-FAO and some less sophisticated modelling of our own. The examination of China's food consumption trends is largely based on the household survey data collected by SSB. The SSB survey data does not include away-from-home consumption, which is a major phenomenon in China today. Without away-from-home consumption, the SSB data underestimates food consumption for China. Our analysis shows that China's food consumption revolution has continued in the past decade. Major factors identified as driving the revolution are: rising real income, rapid urbanisation, changes in lifestyle, changes in consumer tastes and preferences, and better organisation of food production and marketing. Among them, growth in income and urbanisation are the most important drivers.
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