Economic Ordering for Multiple Values
Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg and Alexandre Mallard
Chapter 10: Concerned markets: facing the future, beyond ‘interested’ and ‘contested’ markets
Let’s start from a self-evident truth: talking about ‘concerned markets’ necessarily amounts to proposing a new type of market. Doing so reminds us that, since Adam Smith, the market has been the subject of a strong tension between its singular and plural forms. Economics worked hard to define the market as a unique, homogeneous, nature-like entity (Latour, 2014). But since then social scientists, marketing scholars and ordinary actors have never ceased to insist on the plural dimension of real markets, that is ‘marketplaces’ as local, empirical spaces and interfaces where goods and services can be exchanged for a payment. On the one (invisible!) hand, we have ‘The market’, as a universal, ahistorical and abstract exchange mechanism; on the other (visible (Chandler, 1977)!) hand(s) we have several markets, innumerable markets, too many markets for them to be named (industrial and consumer markets; markets for cars (Kjellberg, 2012), markets for love (Kessous, 2012), markets for. . . everything). However, and as this book nicely demonstrates, concerned markets are much more than just another type to be added to the list. Contrary to all the other forms of markets, concerned markets are defined neither by a particular type of good or service nor by the refusal of the market institution; concerned markets rather point to all kinds of markets and the concerns which may arise from them or about them.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.