Handbook of Cultural and Creative Industries in China
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Handbook of Cultural and Creative Industries in China

Edited by Michael Keane

China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China’s move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China’s cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals.
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Chapter 3: The ten thousand things, the Chinese Dream and the creative cultural industries

Michael Keane


How should we assess the success of China’s cultural and creative industries almost two decades after their inception? Noting the evidence provided in government reports, many observers are impressed by the growth in the Chinese marketplace. Cinema box-office takings are rising, real estate values have climbed in cultural quarters and zones, the value of the visual art market has skyrocketed, artefacts and ethnic handicrafts are sold in increasing numbers on Taobao, and China’s online media companies are scaling up their investment portfolios. Yet if we move beyond the data and talk to artists, media producers and investors there are indications of a larger story, one that is still unfolding. There is undoubtedly more growth to be had, particularly in international markets, but there is a great deal of disparity across sectors. Along with the great expectations attached to domestic expansion, the import and export of cultural goods and services has come centre stage. In recent years there have been impassioned calls for China’s ‘cultural soft power’ to be strengthened.

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